The dimensions of digital marketing are ever changing. There is only one motive for all digital marketers today; that is to engage more & more audiences for getting their campaign more effective. Every marketer follows the 3-5-7 rule of sales pitch to influence the audiences; which says one has 3 seconds to catch someone’s attention, 5 seconds to keep this engagement intact & even after 7 seconds if they are keen towards your message it indicates a successful campaign. We are well aware of the intricacies of human minds; it always captures visual information in a precise manner. There are no other better means to achieve perfect audience engagement than the use of concept mapping software in the world of digital marketing. Let us discuss the various ways in which a free mind mapping tool can help the marketers.
- Improve content marketing through visual learning: We know how the brain functions, let’s not divert ourselves in that discussion again; as marketers with the proper utilization of mind mapping software you can attract busy people who won’t read a long copy of brand or product message. Thus, they will be able to get the gist of the large chunks of data.
- Versatile digital marketing support system: Mind maps have always benefitted in organizing corporate or team meetings. What if we could embed a mind map in the website or a blog? That would be a great info-graphic which can even be shared on image-content based social media platforms like Pinterest & Instagram. Therefore, your marketing messages will reach beyond your website in different spheres.
- Develop a clear social media strategy: These days there are many social media websites; it becomes very difficult to keep track of each & every one of them. In this kind of situation, the free concept map maker will be very useful in maintaining a tab on them & updating the information on a regular basis.
- Develop ideas for blogs: Every writer suffers from writer’s block at one point of time; with the online concept mapping tool the job of brainstorming for ideas to develop content becomes much easier. There is another added bonus with online mind maps; they can also be shared with colleagues or superiors at work for instant feedback relating to the project. The tasks became much simpler & easier with the usage of mind maps.
- Create narrative info-graphic: Nowadays info-graphics are essential for digital marketing campaign ideations. It is indeed a time-consuming task to create an info-graphic though; one needs to find, analyze & extract data. These tasks do need a great deal of planning which can be achieved by a mind mapping tool.
- Description of business models: If you are fond of creative thinking & take keen interest in coming up with something innovative every time you come up with a website, you can get full benefits of mind maps. Explain your business models in your website through the best mind mapping software that will be distinct in its own self.